Business updates: California Cherries - The Packer

Business updates: California Cherries

04/18/2014 02:55:00 PM
Tom Burfield

Flavor Tree keeps food safety library

For the second season, The Flavor Tree Fruit Co. LLC, Hanford, Calif., the sales arm of Warmerdam Packing LP, is maintaining a food safety library with private log-in for customers who request access to it, said Maurice Cameron, global sales manager.

Customers can find out chemical treatments by field or lot number and see residue analysis on every lot and all the food safety certifications for the lots and for the packing shed itself, he said.

King Fresh markets Farmington cherries

Dinuba, Calif.-based King Fresh Produce LLC has acquired the license to market cherries from Lodi, Calif.-based Farmington Fresh Sales LLC, said Rene Millburn, public relations director for King Fresh.

The company will add the Farmington Fresh, Hy-Flyer and Mary Ellen cherry labels to the King Fresh product line.

The acquisition will allow the central California grower-shipper to offer early-season California cherries starting this year.

King Fresh plans to install cherry equipment at the firm’s 50,000-square-foot packinghouse and cold storage location near Kingsburg.

M&R purchases two sizer/graders

M&R Co., Lodi, Calif., has purchased two Unitech automatic sizer/graders, one for the company’s Lodi plant and the other for the Linden plant, said Bruce Hinchman, sales manager.

The firm also built a 25,000-square-foot cold storage facility at the Linden plant.

The company also has hired two salesmen.

Vic Rigas, a 28-year veteran of Rivermaid Trading Co. in Lodi, will handle domestic sales at M&R, and Max Hinchman, son of Bruce Hinchman and a graduate of the University of California, Berkeley, will work on export sales. He has worked at the company during cherry season for the past four years.

O-G Packing installs more sorting lanes

O-G Packing, Stockton, Calif., has added 40 lanes to its optical sorting system this year, bringing the total number of lanes to 72, said Daniel Moznett, marketing director. The machine takes 30 pictures of each cherry, he said.

Also, the company has opened an office in Monroe, Mich. The office is headed by Mark Cotton, partner in Grower Direct Marketing LLC, Stockton, which markets the company’s fruit. The company’s product line includes California cherries, apricots and blueberries.

Rivermaid Trading adds packing line

Rivermaid Trading Co., Lodi, Calif., has installed a 40-lane GP Graders packing line in Lodi, which will be online this season, said Mike Isola, sales and marketing representative.


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