Jeff Husfeld, who previously operated his own turf-farming business, has joined the sales staff at Edinburg Citrus Association, Edinburg, Texas, said Ruben Shives, sales manager. Husfeld is selling all of the company’s commodities.
The firm is picking some young acreage this season and should see a small increase in grapefruit volume Shives said. The company expects to ship about 1.2 million cartons of grapefruit and oranges this season.
Healds Valley Farms emphasizes food safety
The focus is on traceability and food safety at Healds Valley Farms Inc., Edinburg, Texas, said Richard Walsh, marketing director. The company held safety meetings over the summer and is developing its own food safety software designed specifically for the company’s operation, he said.
The firm not only has to be able to track what it’s doing in its own groves, but it must be familiar with what its growers are doing in fields that the company doesn’t directly manage in order to respond to inquiries from customers about its food safety protocols.
“(Customers) have a direct interest in our food safety and traceability,” Walsh said, adding, “When you handle a product from field to fork, you must have traceback ability and make it’s sure safe.”
Citrus growers group to launch website
Lone Star Citrus Growers, Mission, Texas, plans to launch a new website, lonestarcitrus.com, by mid-December, said Trent Bishop, vice president of sales.