California Fall Fruit business updates - The Packer

California Fall Fruit business updates

08/21/2014 12:03:00 PM
Mike Hornick and Vicky Boyd

Farmers Fresh Fruit rolls out site

Farmers Fresh Fruit Co., Reedley, Calif., has launched a website,, to promote its line of grapes that includes Thomcords, California concords and Sweet Petites champagne grapes.

Accompanying the website will be a social media campaign to educate consumers about the company and the characteristics of each variety.

In addition, Farmers Fresh Fruit has new label designs for its Thomcords and California concords that feature quick-response codes, said Shane Souza, vice president of sales.

When consumers scan the code with their smartphones, they’ll be taken to a website that features recipes and more information about the variety.


Pom Wonderful plans TV ads

Los Angeles-based Pom Wonderful plans to make its case to consumers over the airwaves this fall.

“We’re putting television behind us this year,” said Tom Rouse, vice president. “It’s primarily geared toward the beverage business but there will be a carryover to the relationship between Pom beverage, Pom fresh and Pom arils.”

“We’ll have television commercials featuring Pom beverage with the message that it, Pom fresh and arils are all connected,” he said.

This year Pom Wonderful plans to have arils ready to ship at the same time as its wonderful variety pomegranates, close to Oct. 1.

“In the past we waited a week or two, but this year we’ve got it figured out and we will ship arils the same day we start shipping fresh fruit,” Rouse said.

“We will have our full array of seven- and 14-case display bins along with our single-layer stackers and all the marketing support we put into our pomegranate program every year,” he said.


Scattaglia Growers adds pack sizes

Traver, Calif.-based Scattaglia Growers & Shippers LLC introduced 8-ounce fixed-weight grab-and-go bags of grapes for smaller-format retailers, said Jared Murray, sales manager.

The grower-packer also introduced 1.5-pound mesh bags for stone fruit it markets under the SunDisk label.


Sundale Vineyards goes solar

A 1.13-megawatt solar project came online at Tulare, Calif.-based Sundale Vineyards and Cold Storage’s cold-storage facility with weeks to spare before the start of the table grape season.

Not only is the system expected to save the grower-packer more than $5.7 million in electricity costs over the next 25 years but it also has environmental benefits, said Sean Stockton, president.

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