Postings will provide fans with information about the family farmers behind Stemilt, cherry production and harvest, and nutritional information as well as new cherry recipes.
The company’s Facebook page already has more than 21,000 fans, and Pepperl said he expects continued growth.
Stemilt also unveiled a new blog, The Stem, and plans to increase the number of bloggers it uses to interact with consumers.
Stemilt has a heavy presence in California’s south San Joaquin Valley as well as production in the central and northern parts of the state and state-of-the-art packing and cooling facilities near Stockton, Calif.
Sunkist Growers: Not your mom’s grapefruit
Sunkist Growers is promoting the health and beauty benefits of grapefruit in a brochure dubbed “It’s not your mother’s grapefruit.”
It’s available online at http://tinyurl.com/akshx6m and suggests eating half a grapefruit three times daily before meals as a path to weight loss.
The fiber and water content prompt better appetite control, according to the brochure. Sunkist also cites a study in the Journal of Agricultural & Food Chemistry that found one grapefruit per day helped lower LDL cholesterol by 15.5%.
Grapefruit’s antioxidant effects also have benefits for skin, the brochure claims.
A chart lists the months different varieties are available, calling attention to choices your mother may not have had available.
“We’re talking to a newer audience that is able to use grapefruit for weight control,” said Leland Wong, director of marketing for Sherman Oaks, Calif.-based Sunkist. “When I was a kid, there was only white grapefruit. Over the last five years, the red and super red are taking over. As a result, a lot of younger people are looking at grapefruit as a tasty way to fill their citrus needs.”
The brochure’s recipes include grapefruit avocado salad, citrus bruschetta, and a grapefruit salsa.
Sun World offers high graphic bins
Bakersfield, Calif.-based Sun World International Inc. plans to roll out new high-graphic table grape display bins this season that highlight the healthful benefits of grapes, said Natalie Erlendson, marketing manager.
The firm also plans to upgrade its standard polyethylene slider bag to a slider bag made of clearer polypropylene film.