California Summer Fruit business update briefs - The Packer

California Summer Fruit business update briefs

04/19/2012 01:46:00 PM
The Packer staff

Joining the sales team this winter was Wyatt Torosian, a recent University of California-Los Angeles graduate with a degree in political science and international relations.

Dan Andrews Farms consolidates packing

For the first time, Dan Andrews Farms, Bakersfield, Calif., will pack all melons at a single location this summer.

“I’m going to pack my watermelons at my own facility, rather than outsource them to another location,” owner Danny Andrews said.

In March the grower was building a watermelon packing line in an existing 10,000-square-foot facility. The line is expected to start operations June 20.

Flavor Tree builds Cherry Bomb program

The Flavor Tree Fruit Co. LLC, Hanford, Calif., plans to expand its Cherry Bomb program this season, said Mo Cameron, sales manager.

The stemless sequoia variety cherries are packed in 1-pound clamshells. Last year, the firm test-marketed the concept.

“We were kind of testing to see what kind of reaction we’d get from the trade with stemless cherries,” Cameron said. “They just happen to be stemless cherries. The selling point is they’re very high in brix, very dark in color and very crunchy.”

Giumarra Bros. beefs up sales desk

Giumarra Bros. Fruit Co. Inc., Reedley, Calif., has added to its sales department.

Jeannine Martin takes over as director of sales, said John Thiesen, division manager.

Martin has worked in the produce industry since 1977, most recently as a saleswoman with for Patch Sales LLC, Dinuba, Calif.

Bob Faulkner has joined the company’s sales staff in Reedley. Previously he was director of sales at Double D Farms, a Coalinga, Calif., grower-shipper of organic fruits and vegetables.

Glen Tomkiewicz was named special projects manager addressing sales, marketing, exports and import issues at The Giumarra Cos. in Vernon, Calif.

Kingsburg plans bags for three labels

Kingsburg Orchards Inc., Kingsburg, Calif., plans to roll out display-ready bags for its Dinosaur Brand, Flavor Farmer and Flying Saucer labels this season, said Dan Spain, vice president of sales and marketing.

The grower-shipper test-marketed the bags last year for pluots, plums, peaches and nectarines to rave reviews.

“It’s kind of like the Cuties, but not much had been done in stone fruit,” Spain said. “Retailers were very happy.”

In fact, the response was so good that Kingsburg Orchards invested in three bagging machines for this season.

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ahmed kamal eldin    
egypt  |  April, 22, 2012 at 11:05 AM

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