California grape business updates 1 - The Packer

California grape business updates 1

06/27/2014 02:10:00 PM
Mike Hornick

AMC Fazio adds varieties, packaging

Courtesy AMC FazioAMC Fazio, Fresno, Calif., is adding two grape varieties to its offering this year and plans new packaging under its California’s Finest Table Grape tagline.

The varieties are sheehan timco and sheehan krissy, each a red seedless.

Timco availability is expected early September into late October. It’s offered two weeks before crimson. The elongated grape’s flavor is similar to flames and it has high brix levels and long shelf life, according to the company.

Krissy is offered from early August into mid-September.

The new packaging will include red, green and black labels as well as bicolor and tricolor labels.

AMC Fazio has also revamped its Champagne Grapes label. Champagne Grapes will be in stores early July through late August. The product is delicate enough that even the stems can be eaten, according to the company. The new packaging aims to reflect that delicacy with a light look.


Anthony to market Top Hat grapes

Anthony Vineyards, Bakersfield, Calif., has become the marketer for Top Hat grapes, the label of Lamont, Calif.-based H. Spitzer & Sons.

The company will be selling about 350,000 boxes of conventionally grown grapes for the grower this year, said Rob Spinelli, a salesman.

“We’ll be marketing that label as well as our own,” he said.


Agronomist joins Bravante Produce

Bravante Produce, Reedley, Calif., has named Carl Pimentel agronomist for its farming operations. He started in mid-May.

Pimentel was previously an in-house adviser on production of table grapes and stone fruit to Fresno, Calif.-based Gerawan Farming, where he worked for 11 years. His experience also included working for Bakersfield, Calif.-based Superior Farming Co., acquired by Sun World, Bakersfield, in 1989; and Anthony Vineyards, Bakersfield.


Grape commission on a winter mission

The California Table Grape Commission. Fresno, plans to push its marketing efforts further in January this year, said Kathleen Nave, president.

“We’re buying media in January and have some special promotion programs for retailers moving into that month,” Nave said.

“It had been our mission to recapture the month of December for the California table grape industry. Having accomplished that, our new mission is to capture the month of January.”



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