The Lansing-based Michigan Apple Committee is sponsoring several display contests and sweepstakes this season.
One seeks to draw attention to the committee’s locally grown initiatives and features a vacation to northern Michigan’s Crystal Mountain Resort.
The Locally Grown Vacation Sweepstakes will crown three winners, said Diane Smith, the committee’s executive director.
Winners will receive a weekend getaway to Crystal Mountain Resort, including two nights’ lodging for two adults, a choice of four all-day ski lift tickets or four rounds of golf, and two 50-minute services at Crystal Spa.
To promote the sweepstakes, retailers are encouraged to request specially marked Michigan apple bag closures, which feature details about the contest, Smith said.
Retailers also are encouraged to support the sweepstakes with in-store signs, in-store sampling, recipe cards and social media outreach.
In addition to the locally grown-themed sweepstakes, the committee will sponsor its Locally Grown Display Contest this fall, Smith said.
To participate, retailers must have their displays in place for at least one week between Sept. 1 and Nov. 18.
The displays must feature at least four varieties of Michigan apples.
Only retailers in Michigan and the border states of Ohio, Wisconsin, Illinois and Indiana may participate.
Entries must be postmarked no later than Nov. 30, and winners will be announced by Dec. 31.
Also on tap for this season from the committee is a Healthy Living Sweepstakes, in which three consumers will win a treadmill.
To participate, retailers should request specially marked Michigan apple tags with contest specifics.
From Jan. 1 to Feb. 28, the committee plans to run its Michigan Jonagold Display Contest, Smith said.
Retailers must have their display up for at least one week during that time period, Smith said.
Displays must feature bulk or bagged (or both) Michigan-grown jonagold apples, and product must clearly display the Michigan Apple logo or name.
Retailers can earn five bonus points if their displays use Michigan jonagold-specific Euro or master tray cartons, Smith said.
Displays must feature Michigan Apple Committee point-of-sale materials. Retailers may also add their own display support materials.
Entries must be postmarked no later than March 30, Smith said. The first 50 entries get a free Michigan Apples T-shirt.
Winners will be notified by April 30.
First prize is $500, donated to the charity of the winner’s choice. Second place is $300 and third place is $200, also to be donated to charity.
Also on tap is a Michigan Honeycrisp Display Contest, set to run from Sept. 15 to Nov. 18.
Rules and prizes are similar to the jonagold contest.
Entries must be postmarked no later than Nov. 30, and winners will be notified by Dec. 31.