Demand for more colors spurs increase in pepper acres - The Packer

Demand for more colors spurs increase in pepper acres

04/26/2013 04:28:00 PM
Vicky Boyd

Baloian Farms began growing and shipping sweet minis four to five years ago and has seen demand continue to increase, he said. The grower-shipper added colored sweet baby bells, marketed under the Bella Fina name, last year.

All of the peppers are marketed under the Pam Pak label, and most are packed in high-graphic handled bags.

“They’ve become almost a different category all by themselves,” Angulo said of the pint-sized colored sweet peppers. “People love that grab-and-go bag.”

In addition, Baloian Farms offers retailers high-graphics displays for the stand-up bags.

While the sweet minis lend themselves to snacking, the baby bells are more of a culinary item, such as for stuffing as an appetizer, Angulo said.

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