Export success lifts Washington apple market - The Packer

Export success lifts Washington apple market

09/16/2011 02:47:00 PM
Tom Karst

The Honeycrisp, arguably the hottest variety in the U.S., finds limited export business, said Randy Steensma, president and export marketing director of Nuchief Sales Inc., Wenatchee.

“We have shipped three, four, five pallets orders overseas because they hear of the apple and the buzz of the apple, but as the prices moderate into the low $40 range and into the $30 per carton, we will ship more that direction,” he said.

“When we quote a Honeycrisp at $45 or $50, they say ‘wow’,” he said.

“They don’t want 10 pallets or a containers, and we don’t actively encourage it.”

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