“The tomato category is very complex and extremely competitive,” Daves said. “It may be the most competitive category in the produce department.
“If you look at the country, round field-grown tomatoes still have a presence here,” she said. “We are maintaining but it’s difficult. There are a lot of designer-type tomatoes that are flashy but they’re not the foundation of the category, which is the round, field-grown tomato.”
In recent years, the committee invested $535,500 in education and promotion programs.
Daves said she expects a similar amount for this year’s promotions.