Florida’s produce marketing arm adds retail chains

11/04/2011 02:09:00 PM
Doug Ohlemeier

The chains on average run 35 Fresh from Florida ads, Sleep said.

“The program looks pretty huge this year,” Sleep said.

Aside from its Global Grid campaign, the agency promotes Florida-grown produce to consumers in the Sunshine State and surrounding Southeastern states through its Winter Circle program.

The agency budgeted $500,000 for this year’s retail promotions, comparable to previous year’s expenditures.

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