“We’re trying to show that pallet has been carefully monitored from crop to distribution, that it’s been well-handled all the way. Because some of the shipments will go to other suppliers, like terminal markets or brokers, we have to be sure it remains within its quality conditions.”
More than 40% of the volume will be in tomatoes. Some of the producers involved will be shipping bell peppers in the last two weeks of November, but Mariscal said the new label will start in unison on all commodities shipping in the first week of December.
Treatment of labor is as important a measure of a company as any other, Mariscal said.
“It’s not just the working conditions, but also the quality of living for workers,” he said.
“That they get meals twice a day from the producers, that they are well in terms of health and family concerns so they can be more productive.”