‘Go Texan’ powers homegrown program - The Packer

‘Go Texan’ powers homegrown program

04/16/2014 11:13:00 AM
Jim Offner

Texas’ homegrown food is riding more than a wave of support behind the locally grown movement that’s sweeping across the U.S.

It also has the power of Texas behind it.

The Texas Department of Agriculture’s Go Texan marketing program promotes all food grown in the Lone Star State.

And, produce suppliers say, it makes a difference — even to buyers outside the Lone Star State.

“We promote all of our stuff as being Texas-grown,” said Cliff Wiebusch, sales manager at McAllen, Texas-based Val Verde Vegetable Co. Inc.

Go Texan is a multi-pronged program that pushes Texas produce and other agriculture products in restaurants and grocery stores, but it does more, organizers say.

“The popularity of the local food movement is changing the way farmers market their products and connect with consumers,” said Lindsey Pope, spokeswoman for the Texas Department of Agriculture.

Restaurants and chefs are also connecting with local growers to highlight fresh, local ingredients in their menus, she said.

Growers and shippers of Texas produce commonly latch onto the marketing advantages of promoting products close to home, Pope said.

“New communities are forming between consumers and farmers, in some cases farmers are talking directly to consumers to find out what to grow, based on consumers’ wants and needs,” Pope said.

Through a marketing program that attempts to promote products grown, processed or produced in Texas, Go Texan helps to form partnerships in a common homegrown cause, Pope said.

“Go Texan further supports local foods by certifying farmers markets across the state, and interest continues to build, said Todd Staples, Texas’ agriculture commissioner.

It’s more than a passing fad, Staples said.

“More people than ever want to know where their food comes from,” he said.

Staples noted that research shows that Texans, when given a choice, prefer locally grown produce and other food products.

“The Go Texan program brings together the best offerings of Texas farmers, ranchers, seafood producers, breweries, winemakers and chefs with consumers looking for the fresh, quality local foods,” Staples said.

Retailers and restaurants place a heavy emphasis on Texas produce, said Bret Erickson, president of the Mission-based Texas International Produce Association.

San Antonio, Texas-based retailer HEB Grocery Co. LP is an active promoter of Texas produce, as are other chains that operate in the state, Erickson said.

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