Greenhouse Produce business updates

03/08/2012 11:18:00 AM
Susie Cable

The site was retailer-oriented, but soon it will feature nutritional facts, recipes, company history, grower information and other content to connect with consumers.

 

Nature Fresh expects boost in distribution

Leamington, Ontario-based Nature Fresh Farms Inc. anticipates packing and distributing more than 6 million packages of bell peppers, tomatoes, cucumbers and specialty vegetables from more than 160 acres of greenhouse production, said Jay Colasanti, sales and marketing representative.

All produce that Nature Fresh grows and markets is produced in high-technology greenhouses in Canada, he said.

The company owns and operates 130 greenhouse acres. It partners with other growers to market specialty items.

Oppenheimer markets for West Coast Tomato

In July, The Oppenheimer Group, Vancouver, British Columbia, expects to begin marketing field tomatoes from the newly formed West Coast Tomato Growers LLC, Oceanside, Calif., said Aaron Quon, greenhouse category director.

The tomatoes should be available through December.

West Coast is owned and operated by Harry Singh Jr., who was a leader of Oceanside Pole Tomato Sales Inc. and Harry Singh & Sons, until the businesses closed in 2011.

 

Village Farms opens Texas greenhouse

In early February, Delta, British Columbia-based Village Farms International launched an updated website.

The site structure is the same, but the branding and graphics are updated to reflect a new emphasis on using sensory words to connect with consumers, said Helen Aquino, marketing manager.

"We get a lot of e-mails and phone calls from consumers saying our tomatoes have ‘garden-fresh flavor,’" she said.

"We’re using these words as sensory drivers (on the website)."

The company also opened a 40,000-square-foot distribution facility in Arlington, Texas, said Doug Kling, senior vice president and chief marketing officer. It is twice the size of its previous Arlington facility.

The added space will enable Village Farms to efficiently and quickly move more volume, and it provides a second inspection point after product leaves the greenhouse.


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