“We’ll see the landscape change there in the next five to 10 years as plants get put in the ground and people try different regions and varieties, but companies are investing a lot. Cutting the freight by 10 to 12 days is a big plus with berries, which are so perishable.”
Adding more regions
Aneberries will gradually start to look beyond Jalisco and Michoacan shippers.
“To start, Baja would have been too challenging, so we kept it to two regions,” Steta said.
“We’re starting to go beyond that and will look at bringing Baja and others into the association.”
The group held its first trade association meeting in September in Guadalajara.
“The biggest outcome is that we were able to show the industry becoming organized, relevant and important to the future,” Steta said.
“That’s something that wasn’t there before. We don’t have everyone, but we have a voice to address (food safety) issues.”