At Prime Time International in Coachella, Mike Aiton, director of marketing, said the company has plenty of water for now but is not letting its guard down.
“We’re always concerned about water,” he said. “It’s kind of your lifeblood.”
In the Imperial Valley, Daren Van Dyke, director of sales and marketing for Five Crowns Marketing in Brawley, said, “we have a very good water situation here.”
The region has the necessary water rights and has built an efficient delivery system, he said, “so we’re in good shape.”
The only bad news is the cost.
“Our water costs in general are going up, and we are going to have to account for that,” he said.