“It’s certainly helped keep a lid on prices,” said Gary Wishnatzki, president and chief executive officer of Plant City-based Wish Farms. “But Florida has some advantages. Because of those advantages, our industry can exist.”
Wishnatzki points to Florida’s freight advantage to key Northeastern markets. Product can be on store shelves within two days vs. the longer transit times for berries shipped from Mexico.
The rise of social media is also helping, sources said.