Healthy eating combined with convenience sells

03/03/2014 02:57:00 PM
Vicky Boyd

And the Singles line, which includes an Italian mix, baby spinach, and a 50/50 blend of spinach and spring mix, caters to consumers who may eat alone and want single-serve packages. Each package has two individual bags that can be separated along a perforation line.

“Our Fresh Express singles were driven by consumer insights, which our category management and R&D teams worked to develop into a solution that provided a unique packaging and value proposition for retailers and consumers,” she said.

“The singles packaging provides the ability for our salad to stay fresher longer for consumers by dividing one bag into two perfectly portioned servings that can be opened one at a time to create two fresh eating occasions.”


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