“There’s not enough fruit now,” Kawamura said the week before the holiday.
A winter freeze caused more damage than growers first thought, and a lot of crooked fruit had to be thrown out.
Strawberries could continue to ship out of Florida into late March, and possibly until Easter, Widerburg said.
Promotions could depend on pricing.
If prices drop to $10-12 per tray, retailers likely will promote at more aggressive prices, he said.
By Easter, he said, wet weather still could be in store, but weather should be somewhat warmer.