“We have quite a few direct marketers in our area and, in general, they help to acquaint consumers with good information about new varieties as they come to market, which, I think, helps us all as we start to get significant quantities of new varieties,” he said.
Apple growers across the Eastern region are fortunate to have retail customers who are of the buy-local-first mentality, said David Benner, general manager of Fairfield, Pa.-based El Vista Orchards.
“The attitude — I don’t know how big it is anywhere else — is the buy-local is very prevalent, and we are very appreciative of the chains that cater to that, and they support Eastern suppliers as much as they can,” he said.
What’s considered “local” can vary, of course, said Jack Bream, owner of Bream Orchards, Orrtana, Pa.
“Our local markets are up and down the East Coast, basically,” he said.