Honeycrisp grows leaps and bounds in Washington - The Packer

Honeycrisp grows leaps and bounds in Washington

09/09/2013 10:02:00 AM
Tom Karst

YAKIMA, Wash. — Washington leads the way in production of what has become America’s hottest apple variety.

U.S. Apple Association projections estimate that Honeycrisp production will account for perhaps 8 million cartons, or about 5% of the state’s production.

Washington Honeycrisp apple acreage rose from 300 acres in 2001 to 9,098 acres in 2011.

The immense popularity variety has helped the appeal of other niche varieties and fueled Honeycrisp production increases from all major apple marketers.

“Our Honeycrisp orchards are some of the newest ones in the state and we have benefitted from some of the newest methods to do it,” said Roger Pepperl, marketing director of Stemilt Growers LLC, Wenatchee. “We have a lot of Honeycrisp coming on board.”

Domex Superfresh Growers will double its volume of Honeycrisp this year, said Howard Nager, vice president of marketing. He said buyers mostly seek Honeycrisps and any of the newest varieties available.

“Retailers typically ask marketers how much Honeycrisp you have, and then what do you have that is new?” Nager said.

Given the upward arc the varieties production potential, Randy Steensma, president of Honey Bear Tree Fruit Co., Wenatchee, said the Honeycrisp could eventually match the volume of royal gala.

With f.o.b. pricing well above $55 per carton for Honeycrisp, Steensma said growers and marketers have a long way to go before the Honeycrisp market is oversaturated.

“We as marketers will have to work on some more ads, and we realize the f.o.b. will settle to a reasonable level, but I don’t see it crashing,” Steensma said.

He said the overall Honeycrisp crop is expected to be 7 million to 8 million boxes in Washington, up from about 5 million boxes last year. The total U.S. Honeycrisp crop could be as much as 12 million boxes this year, up from with total production last year of perhaps 5.5 million boxes. The U.S. Apple Association forecast U.S. Honeycrisp production at 10.8 million in 2013, with western growing regions (Washington) accounting for 65% of output, eastern states 18% and midwestern orchards 17%.

Honeycrisp sold for a minimum of $55 per carton, with a mostly of $65 to $70, with late controlled atmosphere trading as high as $90.

With the Honeycrisp production coming on strong, those kind of f.o.b. markets aren’t like this year or any year thereafter.

At the retail level, some marketers feel that Honeycrisp have hurt sales of jonagold, golden delicious and cameo. Others say Honeycrisp doesn’t really cannibalize other apples sales.

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