“It takes pressure off the pricing,” he said. “There will be good volumes throughout that period.”
Asparagus markets were in many ways the reverse of summer 2012, said Peter Warren, marketing and sales director of Pompano Beach-based Ayco Farms Inc.
“The domestic deals were very late, and they were large, and it caused delays in interest in both Mexico and Peru,” he said. “Year-to-date, volumes are way off, and pricing is, too, to the tune of $10 per box. We’re all kind of reshuffling our cards for a new game.”
Moving forward, demand will depend largely on the prices Peruvian asparagus is getting at retail, Warren said.
“If you can sell it for $3.25-3.85 a bunch, you’ll sell 10 times as much as if it’s over $4,” he said.
The numbers go up at a similarly staggering rate if retailers can get the per-bunch price under $3.
“That’s what drives the spot market,” Warren said.
Once Peruvian and Mexican volumes start ramping up, Warren is confident retailers will be able to promote aggressively, which will generate brisk movement.
Priscilla Lleras, coordinator for the Miami-based Peruvian Asparagus Importers Association, expected strong demand for Peruvian asparagus throughout the 2013 season.
“According to the USDA, per-capita consumption has remained steady and increasing for asparagus over the past 10 years, even during economically challenging times for the U.S,” Lleras said. “Furthermore, (The Packer’s 2013 Fresh Trends report) positions fresh asparagus as the No. 3 “new” item that shoppers say they are buying now that they did not buy previously.”
Nutrition and convenience are among the factors driving category growth, Lleras said.
“Watching the demand for asparagus grow in the U.S. is a great story,” she said. “As we continue to equip U.S. consumers with such a healthy vegetable and provide convenience and value to US households — that’s what it’s all about.”
Packaging innovations also continue to contribute to the success of the Peruvian asparagus industry in the U.S., Lleras said.
“For a few years now, Peruvian growers have partnered with importers in providing value added options to U.S. consumers,” she said. “We understand the buying trends, and have provided retailers with more options to offer consumers, including value, convenience, ready-to-eat and microwaveable alternatives.”