Incoming PMA chairman: Cooperation key to consumption - The Packer

Incoming PMA chairman: Cooperation key to consumption

09/27/2011 11:29:00 AM
Chris Koger

O’Brien said Dachman possesses a strategic outlook, and added that he’s glad that he as a retailer is being followed in his position by a foodservice leader.

O’Brien said it’s critical that retail and foodservice operators work together at growing consumption.

Dachman has long been involved with PMA. His work to actively help the industry expand consumption began during the late 1980s when he served on PMA’s foodservice board. He thought he had finished his PMA involvement until the mid-2000s when former PMA chairman Bruce Taylor, chairman and chief executive officer of Taylor Farms California Inc., Salinas, personally asked him to return.

Considering how networking with other foodservice and retail people helps him and the produce industry, Dachman said he jumped at the opportunity to serve again.

“It’s amazing the group of players we have in the industry,” Dachman said.

“Some of the key people I’ve known, the people who were together with me on the board in the late 1980s, they’re still involved.”

Dachman said changes in modern communications allow more communication with PMA members and produce companies’ customers via web seminars and greater global outreach, an area in which he sees PMA expanding.

Attending a PMA function in Australia, Dachman said the connections PMA has with overseas produce people intrigued him.

PMA’s establishing satellite offices in places such as Australia, Chile and South Africa can only help bring the world’s produce industry together, he said.

“It really opened my eyes as to how important it is that we look at this industry from a global perspective,” he said.

“PMA is the leader in doing that. The borders of our industry have disappeared. In the end, it will be good as we bring in more people from Latin America and other areas.”

A Denver native, Dachman entered the industry as a young teenager working on the dock of his family’s produce distribution business, Perry’s Produce Co. In 1979, he and his father opened a new foodservice operation in Denver for Kraft Foods Inc. before he joined Kraft’s corporate office in Chicago in 1987 as national director of produce.

In 1992, a predecessor to FreshPoint asked Dachman to work as its president in its Denver, Houston, Salinas and Atlanta locations. After Sysco acquired FreshPoint in 2000, Dachman worked his way up to senior vice president of the western region and in 2007 became Sysco’s vice president of produce.

Bryan Silbermann, PMA’s president and chief executive officer, said Dachman possesses the same energy of his predecessor.

“We have that same commitment and passion for increasing consumption and growth in membership and the value PMA provides in Rich Dachman,” Silbermann said.

“I could not be more excited about the opportunities for PMA working with Rich and our talented member volunteers.”

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