Industry turns to social media - The Packer

Industry turns to social media

04/26/2012 12:36:00 PM
Tom Burfield

Bozick expects many smart phone users to take advantage of the QR codes to pick up recipes or varietal information.

Bagdasarian also was in the process of redesigning its website, mrgrape.com, which will include a bridge to its newly launched Facebook page and Twitter account, said Franz De Klotz, vice president of marketing.

Prime Time International in Coachella, Calif., is making its first foray into QR codes this season by putting the codes on its watermelons, said Mike Aiton, director of marketing.

Scanning the codes will take consumers to a site that will provide a wealth of information about watermelons.

A number under the QR code will enable consumers to learn where the melons were grown and harvested. The traceback feature was driven by several large retail customers who wanted a better handle on melon traceability, Aiton said.

The company also has a Facebook page and continues to experience good activity on its website, he said.

Peter Rabbit Farms in Coachella also has a Facebook page and publishes a blog about spring crops and a daily price bulletin that tells what is coming when it is coming on its website, said John Burton, general manager of sales and cooler.


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