J&S Produce Inc. plans to market straightneck squash.

In the past, the Mount Vernon, Ga.-based growers’ sales agent sold mostly yellow crookneck, zucchini or green squash.

Retail demand prompted the company’s growers to begin growing the yellow crookneck variety, which hasn’t always been the preference of most southern retailers, said Joey Johnson, president.

“It used to be some chains that only wanted crookneck now want straightnecks or crooknecks,” he said.

J&S’ growers also are planting the straightneck to satisfy foodservice customers requesting the other variety, Johnson said.

This fall, J&S plans to market eggplant.

Though the company’s growers have always grown some eggplant, the commodity was never a big item and J&S has increased production by a small amount, he said.

Besides squash, J&S also markets green beans, Vidalia onions and Peru sweet onions.