Larger berry packs offer value

10/21/2011 02:37:00 PM
Dan Gailbraith

“We’ve gone to a different pint containers that have a flatter profile and are better for the product and show it off better, which will be nice,” she said.

Pints have proven their worth, said Brian Bocock, vice president of product management for Naturipe Farms LLC, Naples, Fla.

“When you put that over to a pint, that’s like flipping a light switch. Your demand increases by more than double with more of a value proposition to the American consumer. Now we’re starting to pack more pints as demand increases,” he said.

The Vancouver, British Columbia-based Oppenheimer Group also has noticed the trend toward bigger packs, said Nolan Quinn, berry category director.

“We are seeing a preference for larger sized clamshells, which tend to deliver the greatest value for growers, retailers, and ultimately consumers,” he said.


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