If retailers want photos of Miedema Produce grower partners to put in their departments for local promotions, Miedema Produce will supply them, Miedema said.
Todd Van Solkema, chief executive officer of Byron Center, Mich.-based Van Solkema Produce, agreed that Michigan shippers continue to benefit from local.
“Homegrown is a growing trend,” he said. “Consumers want to directly link themselves with growers.”
More ads featuring growers are popping up, and photos of more growers are appearing in Michigan grocery stores, Van Solkema said.