Marketers expand promotion strategies

11/02/2012 03:36:00 PM
Doug Ohlemeier

This marketing year, the department expects up to 13,300 individual stores to carry the Florida logo and promote Florida’s produce in their weekly store ads through the two marketing programs.

Last year, 14,000 stores participated, which included 1,888 in Canada, 2,588 in other countries and 7,672 in the U.S.

This year, the agency expects 1,974 stores in Canada and 2,750 overseas to participate, Sleep said.

Last year, 52 retail chains from 22 countries including the U.S. and Canada participated.

Each store runs an average 35 advertisements per season, making for a total of 481,000 individual store ads.


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