Marketers say specialty produce attracts attention - The Packer

Marketers say specialty produce attracts attention

09/02/2011 09:22:00 AM
Dan Gailbraith

Mango shippers and marketers note the increasing number of varieties of their fruit on the market.

“The Indian varieties — the alphonso and the kesar — and the Pakistan varieties are coming along,” said William Watson, executive director of the National Mango Board, Orlando, Fla.

“What we are seeing is Brazil, for example, increasing their acres of ataulfo, the yellow mangoes.”

That’s a trend that should continue, Watson said.

“You know it’s going to come out with color in the marketplace,” he said.

“The parameters of production are relatively small. I think over time, we’re going to see more variety in the market — less red blush, more yellow or green. I think we’re going to see some more of that in the future.”

The tommy atkins remains the dominant mango variety, but others, such as the keitt, kent and ataulfo, are gaining followings, said Michael Warren, president of Pompano Beach, Fla.-based Central American Produce Inc.

“In the long run, you’ll see mangoes that people will be recognizing for their eating quality, not just their outward appearance,” he said.

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