Mexican Avocado business updates - The Packer

Mexican Avocado business updates

11/02/2012 03:05:00 PM
Tom Burfield

Heber and his research team investigated whether adding half an avocado to a hamburger reduces elevations of a substance that may contribute to poor blood circulation and inflammation compared to a burger without the avocado, Escobedo said.

The study has been submitted to a peer review journal. Once the study is published, the avocado board will activate “a robust public relations and digital media outreach campaign” that will feature respected registered dietitians and involve national and regional TV, radio and other media that target the trade, health professionals, registered dietitians and consumers, he said.

The board is sponsoring research in four strategic areas: heart health, weight management, diabetes and healthy living.

Henry Avocado Corp. adds ripening rooms

In anticipation of increased demand for avocados from Mexico, Henry Avocado Corp., Escondido, Calif., completed five more forced-air ripening rooms at the company’s San Antonio facility, said Phil Henry, president.

That brings the total to 12 rooms in San Antonio with a capacity of 130 pallets. Companywide, Henry Avocado has 54 ripening rooms.

The San Antonio location distributes daily to Dallas, Houston and Austin as well as San Antonio and sells to customers throughout the Midwest, East and Southeast.

Jon Ullrich is manager, and Billie Jo Dziewit is assistant manager.

Index Fresh hires two in sales department

Brian Gomez, most recently with West Pak Avocado Inc., Temecula, Calif., has joined the sales staff at Index Fresh Inc., Bloomington, Calif., said Giovanni Cavaletto, vice president of operations at Fresh Pak. Gomez will focus on export sales.

Also, Tim Threadgill, a graduate of Cal Poly San Luis Obispo, has accepted a sales support role at the company.

The firm’s volume out of Mexico will be up by at least 20% this year, Cavaletto said, and Index Fresh plans to participate in Mexican Hass Avocados Importers Association promotions. The company continues to ripen avocados at several locations throughout the U.S. and also offers bagged options and special packs.

Index Fresh has had a Mexican avocado deal for about 20 years, said Cavaletto, who recently returned from Mexico, where he said he found the crop to be of high quality.

West Pak Avocado Inc. expands infrastructure

Over the past year, Temecula, Calif.-based West Pak Avocado Inc. has made a major reinvestment within the company and expanded infrastructure at all of its U.S. locations, said Doug Meyer, vice president of sales and marketing.

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