Michigan Apple Committee to promote sizable crop

06/14/2013 02:35:00 PM
David Mitchell

Chefs will judge the entries, and winners will receive KitchenAid mixers, she said.

The promotional program includes recipe cards, in-store demonstrations and use charts and meal tips.

Another sweepstakes, this one promoting healthy living, is planned for January through March with winners receiving free treadmills.

“People are trying to make healthy decisions and changes to their diet after the holidays,” Smith said.

She said the committee gave away three treadmills in a similar promotion last season and will give away at least that many this time.

As with the locally grown program, contest information for consumers will be featured on bag closures. The committee will support participating retailers with signs, recipe cards and product demonstrations.

The committee plans to support all three promotional programs through social media and on www.michiganapples.com.

Although the Healthy Living program is available anywhere Michigan apples are sold, the committee will take things one step further in the Chicago market.

Smith said the U.S. Department of Agriculture awarded the committee a specialty crop block grant to do apple sampling in the Windy City, not only in retail stores but at health fairs, sporting events and other venues.

The apples likely to be featured in the Chicago sampling events are gala, Honeycrisp, jonagold, and fuji.

The committee has promotional programs — again featuring signs, recipe cards, sampling and display contests — available for retailers for Honeycrisp and jonagold, which are available from September through December and October through January, respectively.

Smith said the committee also is working on a back-to-school promotion featuring tote bags and signs intended to appeal to moms and kids.

“Apples are great for school lunches,” she said.


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