Michigan apples: business updates

09/05/2013 03:39:00 PM
Andy Nelson

Belding, Mich.-based All Fresh GPS LLC has added two employees.

Ken Meyer joined the company April 29 as a Birmingham, Ala.-based salesman and Sally Lutz joined July 10 as director of quality control and food safety, said Tom Curtis, president.

Meyer will seek to increase the footprint of All Fresh in the South, Curtis said.

Meyer, who used to work for the Michigan Apple Committee, is working on a contract basis.

He is the company’s first salesman dedicated to markets in the South, Curtis said.

Lutz, who has extensive food industry experience, is a full-time employee.

Michigan committee to roll out tote bags

The Michigan Apple Committee plans to introduce retail paper tote bags children can color for Halloween and Christmas promotions.

Two bags will be created, one for Halloween and one for Christmas, said Diane Smith, the Lansing-based committee’s executive director.

In early August, the committee was waiting to hear back from a couple of major retailers on implementation of the program.

Also new, the committee has created a new document for retailers to consult when deciding where to buy their apples.

Titled “Consumers Prefer Michigan Apples,” the single-page document cites consumer taste tests that found that Michigan Honeycrisps, jonagolds and fujis consistently rank near the top of apples from several states.

In nine of 10 tests, for instance, the Michigan Honeycrisp was the top apple chosen by consumers.

The committee also kicked off the 2013-14 season with a redesigned logo, according to a news release.

The update features a new font and a two-tone color scheme, according to the release.

The committee offers point-of-purchase materials featuring the new logo and a restyled apple “flavormeter,” according to the release.

Retailers can obtain the materials by contacting the committee.

“We wanted to freshen our look as we re-enter the marketplace in 2013,” Smith said. in the release.

“The logo and point-of-purchase designs have been modernized to reflect consumer demand.”

Riveridge Produce introduces packs

Sparta, Mich.-based Riveridge Produce Marketing Inc. is introducing fresh apple packs for making apple pies and ciders and smoothies, said Don Armock, the company’s president.

Also new at the company is a two-variety clamshell.

The packs were designed to find uses for apples that have been damaged by hail or have other cosmetic defects and can’t be marketed conventionally, Armock said.


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