The packs, which are three pounds and include about 6 or 7 pieces of fruit, feature quick-response codes that consumers can scan for recipes and other tips.
The smoothie/cider pack comes in a poly bag.
Riveridge’s two-variety clamshell was driven by consumer demand, Armock said.
“We had any number of customers ask us why we can’t put two or more varieties in a pack,” he said.
Many of those customers had asked for such a product in a poly bag, but Riveridge concluded that wouldn’t be attention-grabbing enough at retail, Armock said, so the company chose a clamshell.