Mulholland launches SweetDelites, consolidates offices - The Packer

Mulholland launches SweetDelites, consolidates offices

10/24/2013 04:37:00 PM
Tom Burfield

Courtesy Mulholland CitrusMulholland Citrus, Orange Cove, Calif., plans to start marketing its SweetDelite mandarins in November, says Heather Mulholland, chief financial officer.Mulholland Citrus, Orange Cove, Calif., has consolidated its offices and plans to launch a product and a website this fall, said Heather Mulholland, chief financial officer.

After a small test last year and a sneak preview during the Produce Marketing Association’s Foodservice Conference and Expo in Monterey, Calif., in July, Mulholland Citrus plans to start marketing its SweetDelite mandarins in November, when clementine production starts, Mulholland said.

They’ll be available in a number of packaging options, including a shelf-ready master pack and a grab-and-go three-pack in a shelf-ready display box.

The company is looking forward to partnering with foodservice and retail partners for the introduction, Mulholland said.

The firm has redesigned its Delite box and label for all of its mandarins, giving the packaging a more modern look, she added.

Mulholland Citrus also has consolidated its sales office with its home ranch office.

“We expanded our home ranch office in order to accommodate our growth,” she said. “Our entire sales team is now all together in one location.”

Until now, the sales department was housed at the company’s packing facility.

Mulholland Citrus is expanding its nursery, as well, and covering it to prevent the possibility of an infestation of Asian citrus psyllids. A large solar operation also is being installed at the greenhouse.

The company is also designing an interactive website that Mulholland said will enable the firm to communicate with end users of its products by interfacing with social media and partnering with retail customers like Whole Foods Market and others.

“We’ll share information directly with consumers about our company, the crop and anything new we have going on,” she said.

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