Navels, other oranges bringing promotable volume

11/26/2013 11:38:00 AM
Doug Ohlemeier

Doug OhlemeierNavel oranges run the line at the Dundee Citrus Growers Association in Dundee, Fla., in mid-November. This year’s harvest is bringing high quality fruit and volume is high for retail bag promotions, shippers say. DUNDEE, Fla. — This year’s Florida navel harvest is bringing high-quality fruit.

Grower-shippers began harvesting in late September and increased volume since then.

Al Finch, vice president of sales and marketing for Florida Classic Growers, the marketing arm of the Dundee Citrus Growers Association, said retailers have scheduled December promotions for 4- and 8-pound bagged navels.

“Quality has been good,” he said in early November. “The internal and external quality has been excellent, and sizing has been running on the normal sizes. This has been a traditional season, but it should be an outstanding year for navels.”

The ending of the offshore deal in late October helped boost trade interest in promoting Florida’s navels, Finch said.

When Florida growers harvested from larger navel acreage, volume typically ran past Christmas.

Today, most growers try to finish by Christmas, said Russell Kiger, sales manager of DLF International Inc., Vero Beach.

“This year, the navels are a very good-looking crop overall,” Kiger said in early November. “The flavor’s very good on them early. They have good size and strong flavor. Everything’s good about them this year.”

A small number of growers usually pack navels after Jan. 1, but the deal won’t bring the heavy volume it normally ships during the latter part of the year, said Dave Brocksmith, Florida citrus manager for Vero Beach-based Seald Sweet International.

The November fundraising business helps drive sales, he said.

“The quality this year is excellent,” Brocksmith said in early November. “It has good acids and good sugars, which make it a fine eating piece of fruit.”

Sizing is large this year, Brocksmith said.

He said navels are peaking on the 64s, 56s and 80s in respective volume.

Because of later running imports, Florida grower-shippers missed the deal’s early window, said Kevin Swords, Florida citrus sales manager for DNE World Fruit Sales in Fort Pierce.

He said imported fruit remained heavy in key Northeast supermarkets in mid-November.

“The navel situation has been tough,” Swords said. “And with California starting early we have lost a lot of marketing opportunities. We have had several customers that went from imports to California. It has made it a challenge as far as promotions.”

Typically, California begins volumes in mid-November. This year, however, it began strong shipments in mid-October, Swords said.


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