Coral BeachJordan Kniaziew, vice president of sales and marketing at Orangeline Farms, Leamington, said the farm's bell peppers would likely be ready to pick beginning the second week of February.After time out for college in the U.S., a couple of years as a professional hockey player in Germany, and work in the greenhouse industry, Jordan Kniaziew is back at his family’s greenhouse farm as vice president of sales and marketing.
Kniaziew joined his older brother Duffy Kniaziew, president of Orangeline Farms, Leamington, in December.
“During my time in the states and Germany I was able to learn about consumers’ buying habits and I plan to put that to use at Orangeline,” Jordan Kniaziew said.
The farm has expanded three times since 2000 but continues to specialize in bell peppers.
“We’re specialty growers with our full attention on developing the best flavor profiles and yields possible,” the younger Kniaziew said.
The brothers have the shared goal of reducing food miles. Part of their strategy is to plant early and begin harvest early to help them develop customer partnerships close to home, he said.
They expect to begin picking Orangeline bells the second week of February.