SALINAS, Calif. — As the Salinas Valley vegetable deal began, Pacific International Marketing introduced broccoli floret and baby kale products for retail and foodservice.
The broccoli florets, packed in the Salinas-based company’s Gonzales plant, started shipping in mid-March.
They come in three configurations: a 10-count, 10-ounce retail pack; a six-count, 3-pound bag; and a nine-count, 2-pound bag, said Henry Dill, sales manager.
“We’re also talking about an organic broccoli floret as well,” he said.
In addition, Pacific International rolled out organic baby kales packed in a 10-ounce resealable tub.
Shipments in counts of 10 and 15 started the week of April 8. The 15-count comes with a display-ready box.
Marketing of snow and snap peas began the same week.
Pacific International offered those in the past in limited supply, but the new peas — grown by its business partners — are intended for year-round supply.
For its line of organic vegetables, the shipper has added about 200 acres to its program in Salinas and Santa Maria this year, Dill said.
In Santa Maria, Pacific International has added six bays to its loading docks, part of a 25,000 square-foot expansion at its cooling facility.
“That’s really going to help with ease in loading since we cool strawberries for Driscoll’s there and we also cool and unload strawberries for Blazer Wilkinson,” Dill said.
The expansion opened in February but was just starting to see volumes as April began.
Driscoll Strawberry Associates Inc. is based in Watsonville and Blazer Wilkinson LP in Spreckels.