Promos push healthful potatoes

09/14/2011 09:45:00 AM
Tara Schupner

The Colorado Potato Administrative Committee plans this fall to promote potatoes as healthful foods for athletes and kids.

The Monte Vista-based committee plans radio spots during Denver Broncos football games, said Jim Ehrlich, the committee’s executive director.

U.S. figure skating national champion and Olympic skater Rachael Flatt will again be a spokeswoman for Colorado potatoes this fall.

The details of Flatt’s duties were not yet finalized as of late August, Ehrlich said, but last year, Flatt recorded 30-second radio spots promoting potatoes as good sources of energy for exercise.

In a back-to-school promotion, the committee plans to promote potatoes as a nutritious part of children’s diets. Potatoes are good sources of vitamin C and potassium, and they contain no fat.

The U.S. Department of Agriculture’s Food and Nutrition Service’s January proposal to limit servings of starchy vegetables, including white potatoes, to one cup per week in school lunches is still a concern for the industry.

“We want to address that and talk about how potatoes are nutritious … and should be part of a school nutrition program,” Ehrlich said.

This summer, the committee ran the Colorado Potato Heart Healthy Summer sweepstakes to promote potato consumption.

In cooperation with the American Red Cross, the committee selected winners at Colorado Rockies baseball games, Ehrlich said.

Each winner chose a school or business to donate a heart defibrillator to, he said.



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