Quebec Produce business updates - The Packer

Quebec Produce business updates

06/27/2014 11:34:00 AM
Cynthia David


Veg Pro adds salad to Fresh Attitude line

Sherrington, Quebec-based Veg Pro International has just introduced a Gourmet Trio of two red boston and one green oak lettuce in a clamshell under its Fresh Attitude label.

“The full heads are harvested in the field,” said Pierre Dolbec, vice president of sales and procurement.

Fresh Attitude salad kit sales continue to grow, Dolbec said, and the Greek salad with salsa dressing has been particularly popular, along with the Caesar.

The 5-ounce Fresh Attitude kale blend introduced last fall also is doing well, he said.

Buyers in New England are showing more interest in Veg Pro’s iceberg lettuce, he said.

“The fact that we also harvest for processing gives us a lot more opportunity to select iceberg for retail and get a very uniform pack.”

The company has also begun packing its carrots and onions under the Fresh Attitude label.

Veg Pro grows its winter crops in Belle Glade, Fla.

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