Daniel Bissett, president of Bissett Produce Co. Inc., said restaurant use helps increase supermarket sales.
“Overall, foodservice use is increasing every year,” Bissett said. “Restaurants can pop a sweet potato in the oven just as easily as a white potato.
“What we have seen is when people go to restaurants they may try the sweet potato they may not normally cook at home. Sales become bigger because people are trying them in the restaurants. Restaurant offerings definitely steers more business toward the chain stores.”