Some promotion can hook consumers on sweet rainiers

05/08/2012 02:59:00 PM
Vicky Boyd

Retailers should schedule ads the first two weeks in July to highlight the holiday, Pepperl said.

Unlike last year, when cool weather delayed the fruit, this year’s rainier crop appears on schedule to ripen before the July 11 holiday, barring unforeseen weather, said Loren Queen, marketing and communications manager for Domex Superfresh Growers, Yakima, Wash.

During 2011, the industry shipped about 1.8 million 20-pound box equivalents of rainiers.

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