Southern Sweet Potato business updates - The Packer

Southern Sweet Potato business updates

08/21/2014 12:34:00 PM
Melissa Shipman

Black Gold Farms

Black Gold Farms, Grand Forks, N.D., acquired Dawson Farms, Delhi, La., earlier this year.

In addition, the company is working to upgrade its facility and improve packing capabilities, long term storage capacity, and product quality, said Jason Chandler, director of new crops for Black Gold Farms.

Todd O’Neal was hired by Black Gold Farms as farm manager at the recently acquired farm and packing facility.

“He’s had a lifetime of experience with sweet potato production and is going to be a valuable asset to our growing sweet potato category,” said Leah Brakke, marketing director.

In addition, the company has a new Black Gold Farms label for the new crop, both in cartons and on individual microwave labels, Brakke said.

 

Market Fresh

Market Fresh Produce, LLC, Nixa, Mo., has a new logo for the year.

Shanan Cox, director of national accounts, said the company created the new logo to better convey the “fresh from the farm” message.

The new logo features a bright green color and simple barn graphic.

“Market Fresh is confident that the new logo will help increase brand recognition by providing customers with an overall appealing and innovative look,” Cox said.

The new logo was launched in May.

“Slowly, Market Fresh has infiltrated the look across the entire organization beginning with packaging,” Cox said, mentioning the company has also introduced the logo on trade show displays, the website, social media accounts and other promotional materials.

 

Mississippi Sweet Potato Council

The Mississippi Sweet Potato Council will host the U.S. Sweet Potato Convention at the Gaylord Opryland Resort and Convention Center in Nashville, Tenn.

The event is set for Jan. 25-27.

Benny Graves, executive director of the Vardaman, Miss., council, said the group was pleased to host the event and had adopted Nashville as the conference’s city this year.

“These events provide opportunities for buyers and packers and growers to all meet,” Graves said.

 

North Carolina Commission

The Benson-based North Carolina Sweet Potato Commission is working to increase sweet potato consumption through various promotions and social media efforts.

Another promotion was conducted through the Specialty Crop Block Grant Program with the assistance of North Carolina Department of Agriculture and Consumer Services’ “Got To Be” program entitled “52 Ways to Love Sweet Potatoes,” which ran earlier this year and offered new ways to use sweet potatoes.


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