Specialty melon varieties fill niche for growers - The Packer

Specialty melon varieties fill niche for growers

06/20/2014 11:06:00 AM
Tom Burfield

The company will offer a limited but consistent supply of orange-flesh and sharlyn melons this summer, he said.

Most foodservice operators prefer cantaloupes, honeydews and watermelons rather than specialty melons because of their vibrant colors and because they’re less expensive, Couture said.

Mixed melons typically are an impulse buy in the produce department, he said.

“They’re an extra purchase that a consumer would buy as a special treat.”

Specialty melons have been “a nice deal” for Couture Farms, he said.

“It’s not too crowded,” Couture said.

Also, the company can ask for a higher price for mixed melons than traditional melons, and it’s easier to catch buyers’ attention for a six-week specialty melon deal than with a similar cantaloupe or honeydew deal.

“They’re a seasonal item in the produce department,” he said, and they eat well and make a good promotional product.

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