Savannah, Ga.-based Saven Corp., which packs Vidalia onions under the Oso Sweet brand, is partnering with Vidalia, Ga.-based Stanley Farms on retailer and consumer promotions in May to raise money for Hope for the Warriors.
The charity was founded in 2006 by military wives to help U.S. armed forces personnel.
The nonprofit organization’s mission is to “enhance the quality of life for post-9/11 service members, their families and families of the fallen,” according to its website at www.hopeforthewarriors.org.
“We identified the finest charity that serves our veterans and thought May, culminating with the Memorial Day holiday, would be a fitting month to promote such a worthy cause,” Saven Corp. president Brian Kastick said in a news release.
During May, a portion of proceeds from the sales of Oso Sweet Vidalia onions will be donated to the charity.
Patriotic designs for cartons and bags will include a quick-response code that will allow consumers to visit the charity’s website and make donations of their own.
Retailers can boost awareness of the campaign and compete for more than $1,000 in gift cards by participating in a display contest.
Brian Stanley, sales manager for Stanley Farms, said in the release that the fundraising effort is a natural extension of the farm’s relationship with Saven Corp.
“Our sales and marketing partnership with Saven Corp. has been tremendously successful. Joining the fundraising effort together we look forward to making an impactful donation,” Stanley said in the release.