“We will have many marketing vehicles available to support this promotion at retail, including themed point-of-sale materials, account-specific coupon opportunities and charity donation elements,” she said.
The company also will use social media and has created a mobile website dedicated to teaching children about the Take a Stand cause and how to run their own profitable lemonade stand.
The site will include information on how to get started, fun lemonade recipes, tips and tricks, and a profit calculator, she said.
There will be a mobile commerce portion of the site that allows consumers to order a lemonade stand for a nominal fee to help cover shipping costs.
The materials will be available to retailers who wish to partner with Sunkist to promote lemonade through in-store displays and ads.