Summer citrus business updates

05/31/2012 04:29:00 PM
Tom Burfield

Fisher Capespan plans solid South African deal

The South African grapefruit deal that St. Laurent, Quebec-based Fisher Capespan started a couple of years ago still remains a small program, but this year’s shipments will be larger than last year’s, and the company plans to be able to service a few accounts very well, said Paul Marier, senior vice president of sales and marketing.

The program has advanced from the testing stages to a commercial deal and should be ready to take off in a few years, he said. The eight-week deal should start in early July.

The company’s core South African program will remain navels and clementines, which should arrive on the East Coast in mid-June, and midknights, a late seedless valencia that will ship the last three weeks of October. The firm also will ship cara caras.

Limoneira to sell for Associated Citrus

Santa Paula, Calif.-based Limoneira Co. will handle packing and marketing of lemons grown by Associated Citrus Packers Inc., Yuma, Ariz., beginning in August, said Alex Teague, senior vice president and chief operating officer of Limoneira.

The deal will involve about 750,000 40-pound cartons and run from late summer until January. The additional fruit will fill a gap Limoneira previously had, Teague said.

Seald Sweet expects jump in navel volume

Seald Sweet International, Vero Beach, Fla., is looking for at least a 20% increase in its navel volume this summer, said Mayda Sotomayor-Kirk, chief executive officer.

“Our supply base has grown,” she said. “We are looking forward to doing a lot of promotions.”

Specifically, the company will repeat a navel and clementine promotion with Fisher House Foundation, which helps military families and wounded veterans.

The promotion will kick off around the Fourth of July and continue all summer. Packaging will be available to participating retailers that says, “We support our heroes.”

A portion of the sales will be donated to Fisher House. The promotion has been successful in the past, Sotomayor-Kirk said.

“This year we are really pushing it.”

“We’ve gotten letters from consumers telling heartwarming stories about how Fisher House helped them,” she said.

Commissaries and certain retailers will take part.

Sunkist Growers repeats Take a Stand program

Sunkist Growers Inc., Sherman Oaks, Calif., will continue its Take a Stand program that encourages 6- to 12-year-olds to host a lemonade stand and raise money for a cause close to their hearts, said Julie DeWolf, director of retail marketing.

“We will have many marketing vehicles available to support this promotion at retail, including themed point-of-sale materials, account-specific coupon opportunities and charity donation elements,” she said.

The company also will use social media and has created a mobile website dedicated to teaching children about the Take a Stand cause and how to run their own profitable lemonade stand.

The site will include information on how to get started, fun lemonade recipes, tips and tricks, and a profit calculator, she said. 

There will be a mobile commerce portion of the site that allows consumers to order a lemonade stand for a nominal fee to help cover shipping costs. 

The materials will be available to retailers who wish to partner with Sunkist to promote lemonade through in-store displays and ads.



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