Retail berry sales soar categorywide during summertime

07/21/2011 11:21:00 AM
Dan Gailbraith

The company’s 3-pounder in particular has been a big hit for Naturipe, he said.

“It optimizes the amount of weight you can put on a pallet,” Verloop said, and enables retailers to merchandise a lot of product in a large container that is cost competitive.

He also encouraged retailers to merchandise berry snack items, like Naturipe’s new Berry Quick Snacks aimed at the younger demographic.

“More retailers are looking for ways to provide products for shoppers looking for convenience,” he said.

Both berry marketers said the retail category has remained strong throughout the economic downturn.

Sales increased rather than decreased for Colorful Harvest because the company offers consumers the opportunity to enjoy strawberries year-round, Ranno said.

Although category growth slowed a bit during the recession, sales continued to increase, Verloop said.

“We’ve seen growth within each of the berry groups continuing in volume and in dollars,” he said. “We didn’t see a drop-off.”

As the economy improves, the company once again is seeing accelerated growth for conventional and organic berries, he said.


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