The clamshell offerings include a two-color pack combining Superior Seedless and Midnight Beauty. It’s dubbed “Together at Last.” Besides convenience, the clamshell offers consumers who favor green grapes a chance to try black seedless, said Natalie Erlendson, program marketing manager.
“It can be used as an item that differentiates the produce department and helps drive incremental sales,” she said.
For retailers, Sun World recently designed new point-of-sale materials and merchandising bins, a response to research that’s shown most shoppers make their grape-buying decision in store. Information provided for shoppers includes varieties, pairing suggestions and health benefits.
Recipe and pairing ideas — such as summer cocktails or kids’ snacks — are also part of the shipper’s push to keep turning out fresh content on Facebook, Twitter and Pinterest.