Small potatoes will be the focus of Tasteful Selection’s Simply Amazing Sweepstakes, but the prizes won’t be small potatoes to consumers.
Tasteful Selections plans to give away $5,000 in prizes, including a $2,500 grand prize, during a 90-day promotion that starts Sept. 1. Other prizes in the national promotion include a grill package, Kindle Fire tablets and tailgating packages, said Randy Shell, vice president of marketing and new business development for Bancroft, Wis.-based RPE Inc., which markets the brand.
RPE also will sponsor a display contest for retailers.
“This is our first national sweepstakes campaign,” Shell said, “and we’re excited to work with our customers and generate buzz amongst consumers for our product line.”
Tasteful Selections LLC, a joint venture of RPE, CSS Farms and Plover River Farms, introduced its line of specialty potatoes two years ago.
Shell said the products already are stocked in more than 8,000 retail stores.
RPE Inc. will promote the sweepstakes through in-store signage, social media, coupons and advertisements. It also will be on the brand’s Honey Gold and Ruby Sensation bags.
Shell said specialty baby potatoes have been the fastest-growing segment in the category in recent years, and RPE thinks there still is potential for growth.
“More and more consumers are looking for convenient meal solutions that are easy to prepare and healthy for their family to eat,” he said. “And the fresh produce industry is no exception. Consumers want to prepare traditional dishes with a twist and want to spend less time in the kitchen. We’ve taken baby potatoes with thin skins, consistent sizing, and unique flavor profiles to create Tasteful Selections.”