Texas Citrus business updates

11/13/2013 04:29:00 PM
Jim Offner

“We’ve diversified into some more row crops and have some additional commodities to offer our customers,” Holbrook said.

South Texas Organics has 150 acres of row crops, including 50 in onions and 25-30 in cabbage and cauliflower, Holbrook said.

“We want to see how this goes, and our intent is to continue to grow those markets with those commodities and add new commodities as the market demands,” Holbrook said.

 

Sunkist Growers offer 3-pound Texas grapefruit bag

Sherman Oaks, Calif.-based Sunkist Growers Inc., which packs and ships citrus grown in Texas, is offering a 3-pound combo bag for Texas Rio Star grapefruit this year that features the company’s Not Your Mother’s Grapefruit marketing campaign, said Joan Wickham, manager of advertising and public relations.

“Research has indicated that millennial women are increasing grapefruit consumption, and Sunkist is leveraging this trend by introducing modern uses for grapefruit with the Not Your Mother’s Grapefruit campaign, aimed at reigniting the fruit’s popularity by educating younger consumers about this delicious, nutrient-rich superfood,” Wickham said.

An online grapefruit brochure with more information about the health and wellness benefits of grapefruit is available on Sunkist’s website, sunkist.com, she said.

 

Texas association transitions to new name

The Mission-based Texas International Produce Association has completed its first year under a new identity and new leadership.

Bret Erickson took over as president and chief executive officer of the organization in January, replacing John McClung, who is transitioning toward retirement, Erickson said.

The organization, formerly known as the Texas Produce Association, changed its corporate identity in August 2012.

“This year, we did the switch officially in titles, but John is still in from time to time, but he’ll probably retire fully by the end of the year,” said Erickson, who was hired as senior vice president of the association with an eye on moving into the retiring McClung’s slot.

Erickson, 38, is a native of Lawrence, Kan., although his family moved to South Texas when he was 7.

He was with Pioneer Hi-Bred/Dupont for about 12 years, nine years in Weslaco, involved with seed-corn production. He also spent three years as an assistant plant manager at a seed facility manager in Hawaii.


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